Black Enterprise Ad Coop
Saturday, March 21st 2009 @ 5:54 PM (not yet rated)
Get the Flash player to see this player or just click here to access this file without streaming.
When you think of publication regarding Black Business, Black Enterprise is mostly the one which comes to mind first. The Black Business Builders Club has made remarkable strides in it first year. Now it time to increase it's name recognition through association with Black Icons in business.
Think of how much power the statement as seen in Black Enterprise Magazine carries when sharing the Club with other members. The cost of Advertisting in Black Enterprise for a full page ad is $42,000.00.
Using the collective buying power of the club we can offer 200 Slots for $210 each. This was based on model that each slot could be subdivided in to 5 $42.00 shares. It was decided that there would be a maximum of 10 slots that could be reserved by anyone individual.
Now after speaking with Lee, he suggested that the issue we aim for is the June issue. He also suggested that we consider starting with a quarter page. Doing a quarter page would mean slots would drop Down to $63 per slot. We would still have 200 slots and there would still be a 10 slot maximum per person.
The June Deadline is the April 1, 2009
The September Deadline is May 30, 2009
The November Deadline is June 30, 2009
The December Deadline is July 30, 2009
The Idea is that we would continue to grown the Coop Fund to expand offline media promotion.
The Idea would also be to be ready to do the Full Page Ad in June 2010
==================================
UPDATE 3/23/09
We had a special conference call Monday Night:
Recap:
Summary of Meeting 3/23/09
Agenda:
Size of Ad
Color
Graphic or No Graphic
Date of Publication
Domain Name
Structure of Coop
Slot/Share Amount
Financial Process
Rotation Process
Size of Ad
1/4 page
Color
It will be a black&white Ad
Graphic or No Graphic
There will be a graphic on it
Date of Publication
June Issue
Domain Name
BlackBusinessBuildersWorldwide.com
Structure of Coop
Informal Structure for First Campaign
No Promises or Guarantees of results are implied or offered.
Number of Slots/Shares
200
Slot/Share Amount
$65.25
Minumum Slot/Share Purchase
1
Maximum Slot/Share Purchase
10
Financial Process
Hudson Liberty Cooperative Marketing is the designated financial member.
Members who were on the call were given access to monitor account balances.
Rotation Process
Each Person will be placed on the rotation in order of purchase of slots.
We will go through each member until all 200 slots have been gone through.
Members will be given access to monitor the rotator.
